Fast fashion has left its mark on our world in the last few years, with nearly millions of clothes being thrown away every week. Moreover, many consumers are unaware of where their clothes originate or how they are made.
Several brands use sweatshops to manufacture their clothing, like Forever 21 and H&M.
Additionally, companies have to keep pushing new fashion trends to keep up with sales and remain competitive. As a result, clothes are produced constantly, even when there is no demand for them.
After the fashion season is over, these clothes often end up in the dump. Consumers also generally buy more clothes than they need as they want to keep up with trends in the fashion world.
In many cases, clothes also end up being thrown away as a result. The amount of waste generated during this process has an adverse impact on the environment.
In order to combat this wastefulness, people are creating organic or recyclable material to help fix the problem of fast fashion while keeping up with trends.
You can also do your part in the fight against wasteful fashion! As consumers, we can help fight against wastefulness by purchasing sustainable clothing and other environmentally friendly clothing, as well as avoiding the mentality of “consume now, throw away.”
You can help the environment by changing where you shop! However, it is vital to understand that choosing sustainable fashion does not always mean going broke.
Becoming aware of what and where you buy is the key to reducing fashion’s environmental impact.
The majority of the time, consumers buy more than they need. When buying an outfit, ask yourself if you need a new one, or can you wear the one you got last year? Rather than buying a whole wardrobe of new items, you can often match fashion trends by buying one or two new pieces.
The simple act of throwing away your clothes may not seem like much, but it has a significant effect, especially since everyone is doing the same thing. You should always donate your clothes to a non-profit that does not throw away the majority of its donations! Consider buying from a thrift store that doesn’t throw away most of its donations!
ThredUp (https://www.thredup.com/), a second-hand store that sells name brands at a discount and products made from organic materials, is an excellent place to shop!
Organic materials are essential because they are grown and harvested, which reduces their impact on the environment and factory workers. For example, The conventional cotton industry alone uses over 25% of all pesticides available.
Because organic cotton is grown naturally, it is less likely to contain pesticides and insecticides, which are harmful to our environment. In addition, you can look to companies that pride themselves on upcycling their materials or are organic, like Patagonia (https://www.patagonia.com/home).
When purchasing clothing, always look for a company that is transparent in where they manufacture their clothes and get their materials, such as PACT (https://wearpact.com/). In addition to selecting factories with good working practices, Pact makes sure the materials they use are sourced from responsible sources. They also constantly boast about being organic and affordable!
There are several ways in which you can help the environment as a consumer. Buy sustainable products. Don’t buy things you won’t use. and think twice before making any purchases! Be cautious about where and how you shop!